• Planning publicity strategies and campaigns
  
• Writing and producing presentations and press releases
  
• Dealing with enquiries from the public, the press, and related organisations
  
• Organising promotional events such as press conferences, open days, exhibitions, tours and visits
  
• Speaking publicly at interviews, press conferences and presentations
  
• Providing clients with information about new promotional opportunities and current PR campaigns progress
  
• Analysing media coverage
  
• Commissioning or undertaking relevant market research
  
• Liaising with clients, managerial and journalistic staff about budgets, timescales and objectives
  
• Designing, writing and/or producing presentations, press releases, articles, leaflets, in-house journals, reports, publicity brochures, information for web sites and promotional videos.

KEY SKILLS

• Excellent communication skills both orally and in writing
  
• Excellent interpersonal skills
  
• Good IT skills
  
• Presentation skills
  
• Initiative
  
• Ability to prioritise and plan effectively
  
• Awareness of different media agendas
  
• Creativity.

Qualifications and Experience

• A degree in any subject is acceptable, although English, management, business or media studies, marketing or behavioural sciences are preferred.
  
• A PR postgraduate qualification can be an added advantage
  
• Experience: In relevant field  for 4-6 years of experience