Position: MARKETING MANAGER.
Deadline: 16 Oct 2023.
Date posted: 02 Oct 2023.
Location:Dar es Salaam.
Description:
Job Overview
On behalf of our happy client from manufacturing industry, we are looking for a Marketing Manager responsible for developing and implementing strategies to build and promote company’s Brand, ensuring consistent Brand messaging, monitoring and performance, and driving brand growth and profitability.Job Responsibilities
- Responsible for the collection of Market Data on brands and build database for the same. Based on the market data, quarterly data on market shares to be prepared
- Based on the Data base, create short and medium marketing plans for the company
- The marketing plan should involve Marketing Campaigns, Media Plans, consumer outreach, Dental camps in collaboration with government agencies etc.
- The marketing plans should be developed in close coordination with the sales function.
- Social Media is a fast growing and effective media in African countries.
- The incumbent should create social media campaigns across various geographies and languages to ensure an effective reach of consumers across company’s markets.
- Work in close coordination with the Dental care authorities and Associations of various countries to ensure a close presence in all their programs which will help reach out to the target group for products.
- Workout cost effective large school consumer outreach programs for product in close coordination with the sales team.
- Company’s innovative Marketing campaigns for product should ensure consistent growth in the market shares for product in the various markets of company.
- Monitoring competitor activity, their marketing campaigns, new products etc. to ensure that company responds to the marketing challenges proactively.
- Create new concepts in Oral care and help R&D work out innovative and new products in Oralcare to ensure that product retains its market leadership.
- Workout separate merchandise and approach to cover pharmacies and Dentists
- Create the complete range of Oralcare products like Electric Toothbrushes, tongue cleaners, Dental floss etc
Requirements
- BSc/MSc degree in Marketing or related field
- At least 4 years' experience as a Marketing Manager
- Extensive knowledge of marketing strategies, channels, and branding
- Superb leadership, communication, and collaboration abilities
- Exceptional analytical and problem-solving skills
- Strong time management and organizational abilities