Position: MARKETING MANAGER.
Deadline: 05 Jul 2023.
Date posted: 18 Jun 2023.
Location:Dar es Salaam.
Description:
Job Brief
We are looking for a flexible and versatile marketer who will be responsible for the marketing of Forestry products. Th e successful candidate will help the company to build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.
Job Responsibilities
- Develop strategies and tactics to get the word out about the company and drive qualified traffic to our front door.
- Deploy successful marketing campaigns and own their implementation from ideation to execution.
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups.
- Build strategic relationships and partner with key industry players, agencies and vendors.
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
- Oversee and approve marketing material, from website banners to hard copy brochures and case studies.
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
- Analyze consumer behavior and adjust email and advertising campaigns accordingly.
Job Requirements
- BSc/MSc Degree in Marketing or related field
- 5+ years proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
- Demonstrable experience in marketing together with the potential and attitude required to learn.
- Highly organized and efficient time manager, especially relating to optimizing travel and customer/product visits.
- Strong leadership skills supported by superior presentation and communication skills, including computer proficiency.
- A sense of aesthetics and a love for great copy and witty communication
- Up to date with the latest trends and best practices in online marketing and measurement