Description:

Key Responsibilities

Marketing Executive is involved in developing marketing campaigns that promote of the company. This role primarily includes Planning, Execution and Post Implementation Evaluation of the Marketing Initiatives in line with the Organization Strategic Objectives.
 

Key job tasks

Planning

• Drive execution of the Marketing Planning through the line (PR, Digital, advertising and experiential/events marketing for all markets
  
• Manage budgets
  
• Managing the briefing process with all 3rd party agencies
  
• Input into the Annual Marketing Budgeting process
  
• Plan the day to day execution of marketing initiatives
  
• Day to day liaison with key agencies
  
• Responsible to ensure we have measure and evaluation reports in place on project completion
  
• Plan certain (One-Off) Activities in support of the Organization marketing activities as may be required from time to time
  
• Identify opportunities of brand building, sales enhancement through marketing and communication
  

 
Execution

• Co-ordinate, Supervise and Oversee the perfect execution of the Organization Marketing Activities
  
• Ensure the performance 3rd Party service providers in line with their contractual obligations and for the benefit of the company.
  
• Ensure that the Company Communication Channels and messaging including the Website and other Social Media are kept current and relevant
  
• Provide succinct briefs linked to business objectives for all customer facing agencies in relation to the Brand and Product marketing as well as research on all casual matrices
  

 
Post Implementation Evaluation

• Evaluate the effectiveness and efficiency of the marketing and communication tactics and activities against set/identified goals and objectives
  
• Provide high level actionable reports from Market Intelligence reports and other critical feedback obtained during and after the execution of the marketing plans
  
• Explore ways of and expanding the effectiveness of marketing activities/ campaigns
  
• Manage any adverse/ negative outcome of marketing and communication activities including negative publicity affecting the Company brand
  

 

Minimum Qualification

• B. Com degree in Marketing (or equivalent) with sales diploma preferred.
  
• Experience in an agency dealing with below the line and above the line marketing concepts
  
• At least 3 to 5 years experience in a similar field or related field with track record in sales
  
• Excellent written and verbal communication skills
  
• Strong research and analytical skills
  
• In-depth understanding of the company current products and future concepts
  
• Ability to think creatively and innovatively
  
• Budget-management skills and proficiency
  
• Analytical skills to forecast and identify trends and challenges
  
• Familiarity with the latest trends, technologies and methodologies
  

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