Position: DIGITAL MARKETING MANAGER.
Deadline: 20 Apr 2023.
Date posted: 11 Apr 2023.
Location:Dar es Salaam.
Description:
Job Overview
We are looking for a well experienced Digital Marketing Manager in digital content creation, social media management, media buying and graphic designs.
Job Duties & Responsibilities
- Create Digital content for social media platform for company and its clients using design software i.e Photoshop, Illustrator, etc
- Build, plan and implement overall digital marketing strategy for company and clients
- Manage all aspects of Social Media Marketing (Facebook, Instagram, Twitter, etc ) with post engagements going up as well as page followings for company and its clients including social media buying
- Monitoring the progress of marketing media throughout development
- Execute and manage Google Ads and YouTube advertising campaigns
- Optimize websites with meta tags and descriptions for search engines
- Analyse market trends and consumer behaviour to inform marketing decisions
- Manage budget and track campaign performance
- Graphic designing skills
- Prepare creative presentations and reports of marketing performance for the company and its clients
- Identify new opportunities in the social and digital space (new platforms, new formats, new content ideas)
- Produce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences for visually sophisticated audiences
- Preparing, managing and reporting digital marketing budgets
- Be part of design team for product development and art direction to team
- Strategize and create memorable brand campaigns for clients
- Manage media buying and plan ad placements across different channels
Requirements
- BA in Marketing, Digital Technologies or similar relevant field
- At least 3 years of experience as a Digital Marketing Manager in developing and implementing digital marketing strategies
- Graphic Design experience using design software i.e Photoshop, Illustrator, etc
- Knowledge and experience in online media buying (google ad search, display ads, YouTube , Facebook /IG and linked in)
- Good knowledge of all different digital marketing channels
- Critical thinker and problem-solving skills
- Team player
- Good time-management skills