To achieve individual sales revenue and volume objectives through the development of personal and positive relationships with new and existing clients resulting in sales of the OOH signs advertising in line with overall company objectives. To manage and improve relationship with the existing clients being seen as experts in the field of OOH and to grow historic revenue achieved from the client, by upselling and cross selling and continuing to build a trusting relationship with them.

Main Responsibilities

• Achieve the defined sales volume and revenue targets as agreed to of both static and LED Outdoor signs
• Manage yields according to budgeted values
• Achieve revenue growth by client though building strong relationships based on trust through upselling and cross-selling techniques with a focus on achieving long-term sales contracts
• Update and manage all dealings with clients and prospects on the company CRM system (ZOHO) including customer records, deals, pipeline, negotiations, pricing, sales, contacts, etc
• Provide client feedback by updating all client communication and dealings on the CRM
• Make contact with potential clients (prospects) to inform and persuade them to use our advertising media. This is to be done through presentations at meetings, business lunches and networking events but also includes phone and email communications
• Keep up to date with available inventory and new sites understanding their targeted reach and USP
• Attend meetings with client to receive new briefs
• Using effective selling techniques to close sales in line with KPi’s
• Assist clients with all information needed for them to create and design suitable artwork/content for the advertisement period they have agreed on
• Research client needs and those of their clients if they are agencies and explain the benefits of buying company advertising space
• Respond immediately to any complaints to maintain a positive and trusting relationship with clients
• Carrying out market research/intelligence to identify selling possibilities vs. customer needs
• Understand and explain our value proposition to potential clients and negotiate cost if necessary, making sure that our overall revenues are achieved through attaining volume at the right yield
• Keep up to date and understand the economy of the country and trends within the market in which we operate including an understanding of the competitive environment
• Work with operations team to ensure that agreed advertisements are carried in the right place and at the right time
• Track order through stages to ensure that flighting can take place according to client requirements and to maximise our revenue generation through timeous invoicing. Including: following up on artwork from clients, Liaising with the technical department on hoisting of panels and Regular communicating with client keeping them posted in case of any hitch in the hoisted ad
• Take clients and potential clients on site visits giving them qualified information on the benefits of each site
• Assisting the finance department in invoicing and following up on payments
• Gathering and disseminating general information regarding OOH advertising in our market
• Deliver sales reports to the Management according to requirements
• Collaborating with team members to achieve better sales results
• Networking within the media fraternity through attending functions, events and building presence on Social Media sites such as LinkedIn
• Undertake any other duties as may reasonably be required of you

Requirements

• Minimum Bachelor’s Degree in Sales and Marketing, Business or any related field
• Proven record of 6 to 8 years’ experience in Media Sales of either Outdoor, Radio, Print or TV
• Excellent written and verbal communication skills
• Excellent organizational skills
• Ability to motivate others and work under pressure
• Ability to keep abreast of competitive conditions