Position: GROUP MARKETING EXECUTIVE.
Deadline: 10 Sep 2019.
Date posted: 02 Sep 2019.
Location:Dar es Salaam.
Description:
Job Summary
We are looking for a talented Marketing Executive
to undertake marketing projects for the benefit of the two companies (Manufacturing & Tours companies). The ideal candidates will be responsible to organize creative campaigns and promotional events that can make a
difference for the companies success according to trends and customer
requirements. The goal is to reach out to the market and
cultivate the customer's interest in the products and services in ways
that strengthen the reputation and facilitate the continuous growth of the companies.
Key Functions
- Create ad campaigns in line with two companies strategies (Manufacturing & Tours)
- Conceive and develop efficient and intuitive marketing strategies
- Organize and oversee advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events
- Conduct market research and analysis to evaluate trends, brand awareness and competition ventures
- Initiate and control surveys to assess customer requirements and dedication
- Write copy for diverse marketing distributions (brochures, press releases, website material etc.)
- Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
- Monitor progress of campaigns using various metrics and submit reports of performance
- Collaborate with managers in preparing budgets and monitoring expenses
- Manage graphic designer (in house, outsourced and yourself if you have the skills) for all types of media (print, online, outdoor, etc)
- Coordinate offers, promotions, adverts from both companies management and to finish them on time and as per strict brand guidelines with a perfect eye for detail
- To be able to coordinate outsourced companies, in house talents and yourself for all marketing jobs
- To use an online log tool so that management can monitor work loads and deadlines
- To constantly update company profiles, brochures, websites with the newest trends and technologies
- To work on packaging like labels, seals, etc
- To take on written and graphical marketing tasks for international trade fairs, and to even attend trade fairs where needed, hence building product knowledge is key
- To be able to travel whenever required
Major Requirements
- Minimum Bachelor's Degree in Marketing, Business Administration or relevant discipline
- A minimum of 5 years proven experience as a Marketing Executive in relevant industry with good references
- Good understanding of market research techniques, data analysis and statistics methods
- Thorough knowledge of strategic planning principles and marketing best practices
- Proficient in MS Office
- Familiarity with all types of media (social media, print, outdoor, etc)
- Excellent communication and people skills
- Strong organizational and time management abilities
- Creativity and commercial awareness