Position: MARKETING MANAGER.
Deadline: 03 Jun 2016.
Date posted: 28 May 2016.
Location:Dar es Salaam.
Description:
The Marketing Manager is responsible for
driving the success of HR Recruitment & HR Consultancy Products and
Services. This person will:- Establish effective working relationships with
the Colleges, Universities and Companies in Dar es Salaam to ensure that our
products and services are bought by the target segments
- Provide feedback related to the service
offers made in the market; and track performance of product and service
offerings in our markets
- Develop and deliver appropriate field sales
enablement tools
- Develop, establish and maintain marketing
strategies to meet organizational objectives
- Demonstrate effective management of the marketing,
advertising and promotional activities of the organization
- Execute online and offline marketing
initiatives, integrating online and new media, email, print, direct mail, social
media, company websites, brand awareness and drip marketing initiatives. The
ability to speak to how these channels work together is very important
Responsibilities
Marketing- Articulate product and service offerings, key
benefits and message to the target customers
- Work with Consulting and back end staff to
cultivate reference accounts for products and services; identify client success
stories and to create appropriate case studies and collateral
- Create compelling marketing campaigns using
strategies we encourage our clients to use to
showcase our abilities to produce results (leads)
- Drive campaign management for client
acquisition programs across multiple channels
- Internal reporting and other duties as
assigned
Lead Generation & Sales Enablement
- Create effective, compelling positioning,
messaging, and sales tools that are understood and used
- Stays abreast of market trends to drive
topics for client buy-in
- Facilitate the sales-ready tools, including
market-facing presentation content to be used by Sales to highlight benefits of
our services to our clients
- Execute marketing campaigns and analyze
performance that leverage behavioral interest profiling to drive new client
acquisition & sales revenue
Market Research and Competitive Intelligence
- Understand the products and services offering
and approach of key competitors; communicate products and services
differentiation to sales and provides input to the team
- Conduct marketing surveys on current and new
service concepts
Required Skills / Special Qualifications
- Creative
thinker, excellent listener and communicator
- 2-5 years of
professional marketing experience in HR Firms
- Strong
communication and presentation skills
- Ability to
communicate with all levels of an organization comfortably
- Ability to
manage multiple projects with varying priority at one time to deliver results
on time and under budget.
- Experience
working closely with a sales organization with a strong affinity for sales team
success previous sales experience is a strong plus.
- Good
proficiency with Microsoft Word, PowerPoint, and Excel
- Bachelor degree or equivalent professional experience
Other
Travel 60-70%
Based in Dar es Salaam