Marketing Executive is involved in
developing marketing campaigns that promote of the company. This role primarily
includes Planning, Execution and Post Implementation Evaluation of the
Marketing Initiatives in line with the Organization Strategic Objectives.
Key job tasks
Planning
Drive execution of the Marketing Planning
through the line (PR, Digital, advertising and experiential/events marketing
for all markets
Manage budgets
Managing the briefing process with all 3rd
party agencies
Input into the Annual Marketing Budgeting
process
Plan the day to day execution of marketing initiatives
Day to day liaison with key agencies
Responsible to ensure we have measure and
evaluation reports in place on project completion
Plan certain (One-Off) Activities in
support of the Organization marketing activities as may be required from time
to time
Identify opportunities of brand building,
sales enhancement through marketing and communication
Execution
Co-ordinate, Supervise and Oversee the
perfect execution of the Organization Marketing Activities
Ensure the performance 3rd Party service
providers in line with their contractual obligations and for the benefit of the
company.
Ensure that the Company Communication
Channels and messaging including the Website and other Social Media are kept
current and relevant
Provide succinct briefs linked to business
objectives for all customer facing agencies in relation to the Brand and Product
marketing as well as research on all casual matrices
Post Implementation Evaluation
Evaluate the effectiveness and efficiency
of the marketing and communication tactics and activities against
set/identified goals and objectives
Provide high level actionable reports from Market
Intelligence reports and other critical feedback obtained during and after the
execution of the marketing plans
Explore ways of and expanding the
effectiveness of marketing activities/ campaigns
Manage any adverse/ negative outcome of
marketing and communication activities including negative publicity affecting
the Company brand
Minimum Qualification
B. Com degree in Marketing (or equivalent)
with sales diploma preferred.
Experience in an agency dealing with below
the line and above the line marketing concepts
At least 3 to 5 years experience in a
similar field or related field with track record in sales
Excellent written and verbal communication
skills
Strong research and analytical skills
In-depth understanding of the company current
products and future concepts
Ability to think creatively and
innovatively
Budget-management skills and proficiency
Analytical skills to forecast and identify
trends and challenges
Familiarity with the latest trends,
technologies and methodologies